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5 MINUTES WITH ... WITEKITE
HOW TO CREATE EVENT BRANDS WITH COMMERCIAL SUCCESS
IN MIND
In a hyper competitive world where perception is everything, a strong brand is one of the most valuable assets an organisation can have, influencing how it's seen, remembered, and trusted by customers and stakeholders alike. In our new series '5 Minutes With...', we sat down with strategic brand consultancy, WikeKite, and asked them how to develop and grow brands with a focus on achieving commercial success.
I'VE BEEN IN MAJOR EVENTS FOR OVER 20 YEARS AND THIS IS WHAT THE PARIS OLYMPICS HAVE TAUGHT ME
Ella Helene, MI Global Partners Consultant, takes us behind the scenes on her experiences, challenges and learnings so far as the Deputy Event General Manager of the Eiffel Champ de Mars at the 2024 Paris Olympic & Paralympic Games.
EVOLUTION OF COMMERCIAL PARTNERSHIPS : FOSTERING GLOBAL SUSTAINABILITY
Commercial partnerships are integral to sport and major events, and partners are looking to align with those who share similar values and are committed to making a positive impact. As a result, global brands are reaching out in different ways to engage with Gen Z’s outside of traditional advertising and sponsorship channels.
SETTING THE STAGE : THE ROLE OF READINESS IN MAJOR SPORTS EVENTS
With 20+ years experience delivering major global and domestic sporting events, we asked MI Global Partner’s Associate Principal, Carissa Harris, to explain and explore the concept of ‘readiness’ and its importance in sports events.
ANNOUNCING OUR B CORP CERTIFICATION
As a purpose led company, our vision is to be global leaders in sustainable events, sport and place. As a B Corp we are proud to join the global movement for an inclusive, equitable and regenerative economy - and as a business, be a force for good.
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MI GLOBAL PARTNERS CERTIFIED CARBON NEUTRAL
MI Global Partners is now a Carbon Neutral organisation as we commit to lead by example on climate action and take responsibility for our carbon footprint.
STEPPING UP ON CLIMATE ACTION
While the world is emerging from the pandemic and returning to life in new and old ways, the impacts of climate change still loom large. Business leaders and citizens around the globe are taking the opportunity to “take stock” and “plan for change”.
ARE TRADITIONAL PROJECT MANAGEMENT TOOLS DEAD?
With a steady march towards the digitisation and gamification of traditional project management software one must ask: Are traditional project management software applications becoming obsolete?
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